Web traffic data—how many people visit a company’s website, and how those figures change over time—is being seen as a leading indicator of sales and corporate revenues that can be interpreted in near-real time ahead of a company’s quarterly financial reports.
Two companies who would agree with that are Bloomberg and Similarweb—a provider of such web traffic data—who today announced a deal for Bloomberg to carry the latter’s data on its terminal within its ALTD alternative data segment.
